Segmentation and Triggers in Email Marketing — How to Start an Email List #6

Segmentation is an incredibly powerful tool to enhance your email marketing effectiveness. *** Take my free email marketing challenge at

Today I’m going to cover one of the biggest keys to success with email marketing: to stop guessing and let your segments show you the way.

The decisions I make when it comes to email marketing are not based on guesses—they’re based on research and the careful implementation of a solid email segmentation strategy.

Now, email segmentation isn’t necessarily easy—but it’s very powerful.

In this video, I’ll show you the segmentation strategy that helped me catapult my email open rates from a decent 20% to a remarkable 65%—and took my click-through rates from 3.5% to 8.5%.

Using ConvertKit, we’ll explore ways to segment your audience, and even how to get them to self-segment. Then I’ll show you how to create unique content for each segment that delights your audience and makes them think you’ve read their minds!

This is the last in a series of 6 videos that teach you to start, grow, and excel with your email list, so make sure to watch the first 5 videos if you haven’t already!

Resources Mentioned in this Video:

ConvertKit (affiliate link):

Leadpages (affiliate link):

Email the Smart Way:

New and updated: “Podcast Marketing in 2020 (Top 5 Podcasting Tips that Get More Downloads and Subscribers)”


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