The 5 Mistakes Artists Make With Email Marketing


On this episode of Creative Juice, we take a microscope to the 5 biggest mistakes artists make when it comes to email marketing, based on hundreds of artist audits inside our agency and in the wild! Hear our takes on the email marketing prowess of Billboard Top 200 artists, learn best practices to keep your fans engaged, and how to get people signing up for your list in the first place!

If you’re conflicted between wanting to love email marketing and thinking it’s as dead as MySpace, this episode will shake up those beliefs to help you avoid missteps in your own email marketing!


Where Billboard Top 200 artists are falling short on email marketing

How artists set themselves up to fail with email from the jump

What you need to leverage email marketing as a competitive advantage

What email cadence is best when planning a marketing calendar

How to make automated emails authentic and intentional

What you can learn about email marketing from Metallica, Luke Combs, and Taylor Swift


Learn Email Marketing for Musicians Inside INDIEPRO

EP139: How To Bribe Your Fans (To Join Your List)

EP177: Why Email Marketing Still Crushes for Artists in 2021

Looking to expand your team or bring on an agency in the 2021? Apply to work with IndieX! 

What we do:​ 

What we make videos with: 

Cameras and Lenses (Orlando Studio)
Canon EOS R5 (A-Cam, Orlando) –
Canon EOS R (B-Cam, Orlando) –
Canon RF 15-35mm f/2.8 –
Canon RF 24-105mm f/4 –
Canon RF 50mm f/1.8 –
Canon RF 35mm f/1.8 –
Sigma 18-35mm f/1.8 –

Cameras and Lenses (Nashville Studio)
Panasonic GH5s (A-Cam, Nashville) –
Panasonic GH5 (B-Cam, Nashville) –
Panasonic G85 (C-Cam, Nashville) –
Panasonic 12-35mm f/2.8 –
Sigma 18-35mm f/1.8 –
Metabones Speedbooster EF-to-MFT Ultra 0.71x –
Laowa 7.5mm f/2 –

Stabilization and Support
E-Image GH06 Video Tripod and Fluid Head –
Crane 3S Gimbal –
Weebill S Gimbal –
Zeapon Micro 2 Slider –

Rode Wireless GO –
Deity V-Mic d3 Pro –
Electro-Voice RE320 –
Audient iD14 USB Interface –
Audient iD44 USB Interface –
Telefunken TF-29 Copperhead –
Latchlake Mic Stand –
GIK Acoustics Panels –

Aputure C120d Mark II –
Light Dome II –
Light Dome Mini II –
Neewer Pro C-Stand –
Manfrotto Heavy Duty Stand –
Glow 38” Deep Parabolic Softbox –
Aputure Fresnel Lens –

Monitors & Recorders
Atomos Ninja V –
Atomis Ninja Inferno –

Editing Tools
Loupedeck CT –
Davinci Resolve Speed Editor –

Instruments & Controllers
Teenage Engineering OP-1 –
Arturia KeyStep –
Fender Precision Player Precision Bass –
Fender Precision Player Telecaster – 
Ableton Push 2 –

Our Favorite YouTubers (COMMENT and let ’em know we sent you!): 

Potato Jet (AMAZING Videography/Cinematography Lessons From A Goofball) –…​ 
DSLR Video Shooter (Videography Lessons from A Smooth Operator Who Knows His Ish) –…​ 
Gerald Undone (Videography/Camera/Photography Nerd Who Rocks Hard) –…​ 
Peter McKinnon (Videography and Photography Lessons From A Warm-Hearted Badass) –…​ 
MKBHD (Tech Reviews From A Real Life Superhero Alter-Ego) –…​ 
Matti Haapoja (Videography/Creativity Lessons From Canada’s Yung Gawd) –…​ 
Andrew Huang (This Guy Makes Music Fun Again Every Day) –…​ 
DigitalMarketer (This Company Teaches Digital Marketing Better Than Anyone) –

#MusicBusiness #Podcast #CreativeJuice


Você vai gostar